ESSENTIAL APPROACH TO ESTABLISH A BRAND

Brand is not just a business identity but itself is a business, it the most important asset a business possesses. Brand provides key communiqué of the business, it not only critically differentiate with the market competition but also shapes the internal work culture of the business. It’s one of the most important and valuable virtual asset of the company.

Lets first understand the BRAND DNA ,where did this idea came in from ,in this era of globalization the individualism was born ,in simplified words this individualism gave birth to fragmentation of our personal and social identities and this encouraged self identity as it is truly said you are what you buy and use. Symbolic experiences are increasing in demand thus increasing the demand of the commodities they represent. The brand is primary connection of communication between manufacturer and the consumer and has changed the focus of sales directed to the consumer.