HOTELS /RESORTS AND SERVICE ORIENTED INDUSTRY

INDIRECT BUT EFFECTIVE MARKETING TO ENHANCE REVENUES.

 “A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers and in general be a superstar advocate for your business.” ~ Gregory Ciotti

GUEST DELIGHT or CUSTOMER SATISFACTION can be simply understood with the fact that “Every satisfied guest is one next step towards building greater business” , this is universal truth not only for hospitality but for every business. This article will discuss the importance of guest delight in building resultant revenues and methodology toward achieving it.

6 WAYS TO ATTAIN CUSTOMER SATISFACTION

Well explained in simple words, Customer delight is about engaging your guest at an emotional level and appealing to their higher-order needs. After all, wouldn’t you rather have an excited customer as opposed to ambivalent one? Guest delight is winning the emotions of the guests in service transaction through pleasant attitude, professional approach and complete product. Creating that feeling of “someone special” or most important person in the world for the guest. Moving from customer satisfaction to delight requires a change of approach, as well as a change in both thinking and behavior. As we mutually strive to design and execute better guest experiences, these five guidelines will do more than satisfy your guest, they will create a truly delightful hotel stay.